A young man with short curly hair and a beard, wearing a green and white sports jersey, standing on a football field with empty bleachers in the background.
A young man in a red and yellow soccer jersey standing in front of a red background with a logo that reads "East Bengal".
Soccer player wearing a white jersey with the number 7 and a red maple leaf emblem for Canada, on a soccer field.

AMG partners with athletes to build lasting legacies through storytelling, strategy, and authentic representation. Whether on the field, in front of the camera, or behind a brand, we help you define what comes next — and ensure it’s yours to own.

What we do.

  • Define It.

    Every athlete has a story, not just of performance, but of purpose. We help you uncover the values, vision, and identity that form the foundation of your personal brand, aligning who you are with where you’re going.

  • Represent It.

    Through our partnership with CTS-SMI, we provide strategic career guidance and representation that goes beyond traditional management. Together, we connect athletes with the right opportunities — from brand collaborations to media ventures — that align with their values and amplify their impact.

  • Build it.

    We turn ideas into action. Whether you’re looking for new opportunities, developing original media, or expanding your digital presence, AMG provides the creative infrastructure to transform your story into a powerful, enduring platform.

  • Own it.

    We believe athletes should hold ownership of their image, content, and future. Our goal is to help you build something that lasts. A brand, a platform, and a legacy that’s fully yours.